Search engine optimization is the fine art of getting search engines like Google, Yahoo!, and Bing to notice your website. This is a big topic to consider, but here are some suggestions to get started:

Register with online directories

Tell search engines that you exist and that you want to be included in their directories.

Keywords

If you had to explain your business without verbs, what would you say?

  • property management
  • maintenance
  • Boston (or Phoenix, Chicago, San Francisco, or wherever you happen to be)

Those short descriptors are keywords. Keywords help search engines understand what your website is about.

Links

Your search ranking will increase if lots of other websites link to your website. Try to get links on sites that are reputable, popular, and have a high page rank.

Educate yourself

Like we said above, this is a huge topic. There are tons of great resources out there to learn more on this topic. Our marketing department recommends the following books for your continued quest to get found by the search engines.

Seach Engine Optimization for Dummies book and Search Engine Optimization in an hour a day

 

Article #: 111139

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