Buildium provides a professional-looking, customizable public site that enables you to gain an instant web presence to promote your properties, business, and association. Adding great content to this website is the first step in a two part process. Once you've got the site built, it's time to advertise.
Search engine optimization is the fine art of getting search engines like Google, Yahoo!, and Bing to notice your website. This is a big topic to consider, but here are some suggestions to get started:
Register with online directories
Tell search engines that you exist and that you want to be included in their directories.
If you had to explain your business without verbs, what would you say?
- property management
- Boston (or Phoenix, Chicago, San Francisco, or wherever you happen to be)
Those short descriptors are keywords. Keywords help search engines understand what your website is about.
Your search ranking will increase if lots of other websites link to your website. Try to get links on sites that are reputable, popular, and have a high page rank.
Like we said above, this is a huge topic. There are tons of great resources out there to learn more on this topic. Our marketing department recommends the following books for your continued quest to get found by the search engines.